Is linen expensive?Updated 23 days ago

Traditionally, yes. Linen is more costly than cotton because the flax plant from which linen originates demands special care and attention during harvest and—lacking elastic properties—is harder to weave without risk of snapping threads. Add to this the geographical and climate limitations of where flax can grow, and linen production turns into a costly project. Nothing worth having comes easily though and, boasting superior strength and less environmental impact than cotton, linen is the obvious bedding choice. Now we’ve made this premium fibre available direct-to-consumer, so you can enjoy the luxury of pure linen for a fraction of the price. How you might ask? Our business model is vertical, and we sell exclusively via our website rather than through a range of partners, so we can cut out hidden retail mark-ups and pass the savings directly onto you.